Why are we blogging about online marketing in Clarksville Tn? Funny you should ask.  Manta statistics show there are over 10,000 businesses in Clarksville Tn, and we want your business.  When we market and advertise our business as you do, we seek out interest in the areas that are in need of what we offer.  We are in Franklin, Tn and we mainly target Nashville, Tn.  We are expanding our area of interest to the areas outside of Nashville. We have representatives that are in your area regularly so give us a shout, and lets discuss your goals.  We can help you in a big way!

If you are in Clarksville Tennessee or it’s surrounding areas and you need online marketing, call us to discuss your needs.  We are in your area and we are happy to show you how we can help you establish a very strong web presence.  We offer everything you need to reach the goals you desire online.

What services do we offer?

Web Design Clarksville Tn

Your image online is just as important as the image you maintain at your place of business if not more.  Your website is where your potential customers will go before they step foot in your establishment in most cases.  If your website visitors like what you offer and how they feel by the image you project there, they are most likely to choose you over your competitors.  Just having a website is not going to bring customers to your business.  Your website must be interactive and have conversion goals that give the potential buyer reason to act.  Your website must have a goal or a purpose other than educating the viewer.  Just like there are steps to a sale, there are also steps that visitors follow online that lead to them calling or visiting you which result in the same.  Proper Call-To-Action will greatly increase your chance of converting a visitor to a customer and keep them coming back.

Mobile Web Clarksville Tn

You already know that almost everyone now has a smartphone or an iPad of some sort.  These numbers grow daily, and if your website is not mobile ready then you are missing out on a huge amount of business.  Most local businesses are found by people searching for what they want in the area where they are.  This means they will visit you on the spot if they find you on their mobile, especially if they are close to you.  Make sure your website is either mobile ready or have a mobile presence designed for you.

Search Engine Optimization  SEO Clarksville Tn

If you can’t find your business online by searching for what you do then your potential customers cannot either.  Don’t just look for your business name, because unless you are well known by everyone they will be searching for what you do, not your name.  Who is listed on the first page in your industry when you type in keyword combinations that define your business?  The businesses that are on the first page will most likely get the business unless the customer does not like the image the business portrays there.  First page is not for the privileged. You can be there if they are.  Whoever shows up on the first page is there because they took the steps necessary to be found there.  All we need to do is take those steps and you will show up there as well.

Social Media Clarksville Tn

People like to know you and they want to feel comfortable with you and your business.  Customers do business with companies they trust and they visit them frequently once the bond is established.  It’s not always about having the best product.  It’s about relationships that you have and build with them.  One of the easiest methods to do this is by using social media.  Videos are a prime example of how your potential customers can get to know you better before they make a decision.  They get to be face to face with you while you are not there.  It’s almost as if you are standing in front of thousands of people speaking to them about your business, but only having to do it once.  Do you have a video presence online?

Social Networking Clarksville Tn

By using Social Networking you can target your potential customers where they want to be.  Do you think Facebook, Twitter, LinkedIn, Google +, and many others are just a club where people hang out?  Let us show you how they can be a very strong tool for you to build a strong relationship with your customers and potential customers.  If they like you, their friends will too.  You already know that word of mouth is the best form of advertising.  Social Networking is Word of Mouth at an unbelievable compounding rate.

Website Hosting Clarksville Tn

This is where your website resides.  There are many facets to Web Hosting and not all of them are the same.  Security, up time, support, databases, virtual servers, dedicated servers, and much more come into play according to how you use your website.  If you are not happy with the results you are getting now, let us show you what your options are and see if they are right for you.

Graphic Design Clarksville Tn

This is critical.  How your business appears can make or break a sale.  You have heard about first impressions and how important they are.  Graphic design is what drives people to action.  It is used in all of your marketing campaigns on and offline.  Do not settle for mediocre designs.  If you have an image in your head that you want to portray to others, then do not stop until you have what you want.  If you do not have an idea of how you want your designs, sometimes it is better to have someone that is not as close to your business as you are take a look.  We can show you how your potential customers see you, and help you create a design and a brand that will boost your business greatly.

Print Design Clarksville Tn

Once you have your graphic designs completed, it is time to start showing them off.  The more you are in front of people in many different ways, the more chance you have to gain their business.  The designs for print will be different in some cases then they are for web or vehicles.  The designs must be higher quality and have a higher pixel count than something that is posted on your website.  You want your advertising to be crisp and jump out and grab their attention.  How you appear on paper can tell people a great deal about the quality of business you will provide them.  We design Business cards, Flyers, Brochures, Rack Cards, and much more.

Signs Clarksville Tn

Businesses in most places have signage showing the outside world where they are and what they do.  What is your sign saying about your company?  Is it prominent and bright, and does it capture your potential customer’s attention?  Let us show you how the right sign above your business can make a statement about your business, and bring you your desired customers.

Vehicle Wraps and Lettering Clarksville Tn

This is one of the best methods of attracting customers outside of your business offline.  Your vehicle can be a moving billboard that works all the time.  It can say what your sign cannot.  It reaches distances that your brick and mortar business cannot.  Best of all, it is not something you have to pay monthly for.  Once it is done, you can place your billboard anywhere you like.  Want to see what it will look like before it is done?  We superimpose the graphics on your vehicle and send you a photo of your vehicle lettered or wrapped.

We are Image Marketing Pros and we are happy to be of service to you in Clarksville, Tn.  Give us a call at 615-200-7717 and lets discuss your marketing goals.

If you are in the areas below give us a call:

Clarksville, Tn
Cunningham, Tn
Dotsonville, Tn
Excell, Tn
Fredonia, Tn
Needmore, Tn
New Providence, Tn
Oakwood, Tn
Oakridge, Tn
Orgains Crossroads, Tn
Palmyra, Tn
Port Royal, Tn
Sango, Tn
Southside, Tn
Shiloh, Tn
Rossview, Tn
St. Bethlehem, Tn
Sailors Rest, Tn
Tarsus, Tn
Woodlawn, Tn

You may or may not have heard of an Interactive Agency or a Digital Agency for that matter.  You can read about Digital Agencies in our Digital Agency Nashville category.  In this category we will be discussing what an Interactive Agency is, and if you want more information we will be posting periodically in our Interactive Agency Nashville category.

What is an Interactive Agency?

Interactive Agencies set themselves apart from traditional advertising agencies in that they offer a combination of many areas of interest to business owners that want to get their name out on the web and be socially active on the internet and all things digital.  They offer web development, web design, search engine optimization or SEO for short, a combination of internet marketing and advertising, consulting on your e-business or your e-commerce presence.   While traditional advertising mediums were still offering their offline advertising, Interactive Agencies were hard at work creating a prominence by online marketing and digital marketing.  Interactive Agency companies are recognized by their ability to get the advertiser’s message on any channel that is multimedia enabled.  This means your product or service will be seen on many areas of what’s known as Digital Space.  What is this Digital Space we speak of?  Your business on the Internet, Kiosks, Mobile Devices, etc. using creative strategy, design and development, programming and deployment, interactive video presentations, rich media campaigns using interactive marketing and advertising services that are managed and tracked along with fulfillment reporting.  Interactive Agencies also provide email marketing services, content management services, application development, and they do all of this with an understanding of your business and industry to provide an experience for your visitor or potential customer that is unlike any other.  These mediums stay in front of the customer that is targeted and wants the information, when they want it.  This non invasive marketing creates sales, and customer loyalty.

Traditional Advertising Companies – All Aboard!

As you have seen in the past few years, traditional advertising companies have been scrambling to merge their declining market share with the ever increasing market share of the digital online world.  How are they doing this?  By hiring interactive and digital experts to combine what they have with other online efforts.  Yellow pages and Yellow Book are a good example of this.  What do you know them as?  The folks that made the printed directories and left then on your porch.  You flipped through the pages and found businesses that you needed to fix your sink or provide entertainment for your family.  As a side note, remember when businesses would name themselves a Plumbing, then the next one named themselves AAA Plumbing etc.?  They did this because of the way the yellow pages / yellow book alphabetized the listings.  They wanted to be noticed first.  Anyways, I always thought that was comical.  Where am I going with this?  Well, now the Yellow Book offers SEO or Search Engine Optimization for your website.  Why would a business directory book company make the jump to online SEO?  Because they realized that they must move with the ever changing forms of online marketing.

What else?  Radio – “Follow us on twitter for your chance to win….”  Television – “Visit our website for our….”  Newspaper – “online classified ads”   Billboards have gone digital.  Kiosks are now internet based. I could go on and on, but I think you see what I mean.

Interactive Agencies and Social Media Networks

With the rise of Facebook, Twitter, LinkedIn, and now the latest Google Plus, businesses have another learning curve on how to monetize their exposure on these social networks.  If you don’t focus on the monetary gains or ROI on these social media networks and focus more on your customers the benefits will far outweigh any other form of advertising you do.  This includes SEO.  Why do you think we would say such a thing?  Well it is very simple.  Google, the search giant, updates their algorithms regularly to deliver the most relevant content to it’s viewers.  How do they measure this?  By how many people are talking about and interacting with your website, blog posts, tweets, posts, etc.  The more people that look to you as the authority in your industry, the more Google and other search engines will recognize you and rank you accordingly.   Not only do you get the search benefits, but you also get the benefit of having loyal trusting customers that give you what you want on explosive communication tools.  These tools will greatly impact your business daily if you utilize them.

Interactive Agencies and Emerging Technologies

Interactive Agencies consist of a team of creative, business minded, goal driven, designers, developers, thinkers, planners, and result driven individuals that use every means necessary to give you the exposure you want and need.  They also are modern day geeks and nerds that get excited over anything new that can be implemented into your campaigns that will result in more exposure.  Myspace, Facebook, Twitter, and LinkedIn sparked the social media network of hundreds of social websites that are unique and can greatly benefit your business if used correctly.  StumbleUpon, Digg, Reddit, Pinterest, Instagram, and many more have created new ways for businesses to get noticed.  We are excited to see what’s next!

We will cover these and other areas in which an Interactive Agency can help your business grow in articles to come.

We are often asked this question so we wanted to offer some insight on Digital Agencies, and how they differ from Traditional Agencies and Web Design companies.  First off, you might want the actual definition as determined by sources other than ourselves so below you will find the Wikipedia definition.

We agree for the most part, but we feel they have left out a few key components of  a Digital Agency.  We are going to add branding, social media integration, social networking, online PR, effective back-linking and anchor text generation, emerging web technologies, strategic planning, goal implementation,link exclusions (just as important as inclusions), and tracking abilities just to name a few.

A Digital Agency vs a Web Design Company

A good web design company will offer you services that should meet your expectations on a visual and ease of use application.  They will focus on the look of the website and the functionality of it.  Most of the time you will find satisfaction in these areas if your web design company has experience and is able to show you work they have performed before.  There are many web designers coming out of the cracks every day.  It is not too difficult to pull together content, create a basic flow of information,  create a link structure, and add the content to the website layout.  They even have multitudes of website creation services that allow you to do this on your own by point and click.

Website design used to be effective before everyone started bombarding the internet with their information on a daily business about your industry’s products and services.  Now with all of the competition online, web design has taken a back seat to other areas that are much more important.  Obviously you need a website and it needs to be visually appealing, functional, and create a response.  Agreed?  Without all the other aspects of a Digital Agency you will have a nice website tucked away in the world wide web of websites, information, and competition.  Web Designers that do not have an understanding of the big picture including your business goals, your ongoing needs, and all the tools needed to perform  multi-platform online campaigns in a multitude of technologies, will cause you to suffer in the area of results you expect from the money you spend on the design and hosting.

A Digital Agency vs a Traditional Advertising Agency

There is a huge difference between a Digital Agency and a Traditional Advertising Agency.  One of the biggest differences is the traditional agency uses most or all of the traditional forms of advertising and mass media.  Traditional Advertising Agencies make their money off of ad placements on each of these mediums, and not on the actual work itself.  It is often expensive and focuses on the viewers or listeners of that particular show or timeline.  Not only that but Traditional Advertising still needs what the Digital Agency offers in order for it to expand or even function in many cases.

The Digital Agency uses the internet and digital campaigns. They make their money off of the creative and technical services that facilitate the response desired that completes the cycle of acquiring new clients, and follow through to the purchase of your products and services.  Not only do Digital Agencies track the results of the work they perform, but they also track the Advertising Campaigns you may have utilized outside of their focus.  The best results come from the utilization of many forms of advertising and marketing that create a huge impact when used together.

Google Insights on Digital Marketing vs Traditional Marketing Agencies

Traditional Advertising from 2004 to current:

Digital Advertising from 2004 to Current:

Digital Marketing Agency

Is it enough to just know the tools needed to perform these actions?  Not at all.  Digital Agencies must consist of not only creative thinkers that can design and produce results using the latest technologies, but they must continually adapt to the change in technology on a regular basis, and grow with the new emerging technologies that allow their clients to grow their campaigns and reach more buyers.  Technologies evolve that are non-invasive and leave the buyer comfortable by providing just what they need, when they need it, and give the ability to track the success of each campaign.

The move from Traditional Advertising to Digital Advertising has been the result as businesses continually realize the benefit of using the most cost effective, successful, and measurable way to utilize their marketing dollars.  Businesses not only realize that they need to get their products and services in front of the eyes of the masses, but also that they need to tell their story and be placed in front of qualified buyers in this rapidly evolving digital world, where traditional forms of marketing and advertising are just not accepted like they used to be.  Digital Agencies have what businesses need because they offer a strategic, creative, and tactical approach to marketing with expertise to make your business thrive in a highly competitive digital market.

Below is the website they had before:

Nashville Web Design Lakeview Wellness Center

Graphic Design Nashville

Graphic Design Nashville

Graphic Design Nashville

Nashville Web Design

Nashville Web Design

Nashville Web Design